How did the idea for the name of the website originate? A conversation with my son, who said he thought a name would help me carve out an online identity. Hopefully the name would let people know where my interest and the focus of my work lay. However, it did stop me in my tracks as I had previously thought that I would use my name as my website name. Other people thought it was a good idea too. After various non-starters because they were already taken or way too expensive - eg northhawk or northlight, I started thinking a bit more laterally, but thankfully ruled out northernduck at an early stage.